Pallavi hails from the renowned Pink City – Jaipur. Its royal history, well entrenched art & craft and the city’s vibrant culture have all been a constant source of inspiration for her. She was keen to pursue a career that strikes a chord between her beautiful surroundings and fashion which led her to study at NIFT- New Delhi. Her pent up desire to succeed in the fashion world fructified in her being selected at the Lakme fashion week where she launched her label ‘Pallavi Jaipur’ in 2009 and thereafter at the Wills/Amazon India Fashion Week.
Her designs are synonymous with soft flows of chiffons intertwined with a mix of luxurious and hand loom fabrics. The amalgamation of traditional forms and modern sensibilities onto a contemporary wear is the labels philosophy, emphasizing on global style, luxury and wear ability.
Her forte lies in detailing the fabrics by using fascinating techniques of hand embroideries, block and screen printing, styling and construction, creating a modern look for the woman of today making each garment a signature piece.
Pallavi Jaipur’s effort to bring together the creative and commercial needs grew from one force to another that led to raging and super successful shows and gathered many press and celebrity accolades. She has been awarded as ‘Jewel in the Crown’ Women Achiever; ‘Pride of Rajasthan’; ‘Young Achievers’ Award by the Whistling Woods International by Mr.Subhash Ghai; and ‘Women Achiever’ by Zee Tv for outstanding contribution in Fashion.
One of her collections of Khadi with the Mangrol cluster at the Rajasthan Heritage Week, an initiative by the CM of Rajasthan, has given a tremendous business and accolades to the Khadi Gramodyog (Jaipur Vastragar).
Pallavi has a list of celebrities that she has designed for. To name a few Shilpa Shetty, Huma Qureshi , Bipasha Basu, Dia Mirza, Madhuri Dixit Nene, Taapsee Pannu, Kriti Sanon, Raveena Tandon, Parineeti Chopra, Kangana Ranaut, Sonakshi Sinha, Tisca Chopra, Sharmila Tagore, Ila Arun, Mandira Bedi, GauaharKhan, Kriti Kharbanda, Dalip Tahil
Singers: Harshdeep Kaur, Akriti Kakar, Sukriti Kakar, Shreya Ghoshal, Bhoomi Trivedi, and many others. She has also designed a range of clothes for the world badminton champion Saina Nehwal.
Pallavi Jaipur has showcased at:
- Lakmé Fashion Week S/R’09
- Lakmé Fashion Week W/F’09
- Lakme Fashion Week S/R’13
- FDCI’s India Fashion Week A/W’12
- FDCI’s India Fashion Week A/W 2016
- FDCI’s India Fashion Week S/S 2017
- Blenders Pride Magical Nights 2019 & more...